Most people who aspire to start their own enterprises cannot cobble together the millions such books suggest are needed to launch a business. Understanding that, and drawing from my own experiences of bootstrapping businesses, “Get a Life!” outlines how a person can take $5,000 and build that into a multi-million dollar business.
When my partner and coauthor, Ron, and I first started writing this book, we decided to create a company as a test case to prove the principles we are setting forth. So we each came to the table with $2,500 and started Everest Web SEO, a company built around search engine optimization. Within the first few months, we had won deals with S&K Menswear, Warner Music Group, Franklin Covey, Shop At Home, and The New York Times. During these early months, we generated over $70,000 in total sales, with net profit margins of approximately 85 percent. Six months into the business, we merged with a New York online marketing firm, Interactive Acquisition, forming a new company CastleWave, LLC. At the end of seven months, our monthly revenue was at $70,000 a month, with a $40,000-per-month net profit. At the time of submitting this proposal, we just completed the first year of business. We now have sixteen employees. Last month (March 2008) we generated approximately $110,000 of revenue at over 65 percent net margin. All indicators point to this business growing at an accelerated level.
The principles taught in Get A Life - Build A Business Control your destiny work. There is no denying it. The concepts taught are practical sense straight forward teachings, but they are the culmination of years and years of learning from the school of hard knocks.
Rich can now add CastleWave to his grand total of 8 successful bootstrapped companies.
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