One of the endearing qualities of this book is the casual style of writing used by the authors.  As an entrepreneur/intrepreneur myself and having an MBA, I love that kind of language and story talk.  I want practical, accessible information and direct talk – this book gives it to me!

Additionally the cook book idea or message resonates with me.  I had a math teacher in college that taught us “cook book” math.  He made math interesting and once again, more accessible – just like this book.

I’m not sure how others readers will respond to faith principles and higher purpose ideals sprinkled throughout the book – but for me they confirmed my belief that we can find success in business and still enjoy meaningful relationships with the weightier matters of life - family, friends, and faith.